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Promotional Screen Industries (Hardcover) (ISBN-13: 9780415831628)
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Paul Grainge
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Books
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Description
xFrom the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production.
With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.
Author: Paul Grainge,Catherine Johnson
ISBN-10: 0415831628
ISBN-13: 9780415831628
Publisher: Routledge
Language: English
Published: 04/17/2015
Pages: 236
Format: Hardcover
Weight: 1.13lbs
Size: 9.21h x 6.14w x 0.56d
By Paul Grainge
xPaul Grainge is Associate Professor of Film and Television Studies at the University of Nottingham. He is the author of Brand Hollywood (2008) and Monochrome Memories (2002), editor of Ephemeral Media (2011) and Memory and Popular Film (2003), and co-author of Film Histories (2007).
Catherine Johnson is Associate Professor of Film and Television Studies at the University of Nottingham. She is the author of Branding Television (2012) and Telefantasy (2005) and the co-editor of Transnational Television History (2012) and ITV Cultures (2005).
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