Psycho-Selling: Double Your Income From Sales In 8 Weeks (Paperback) (ISBN-13: 9781511877428)

Bruce King has more than thirty years experience working with organisations from SMEs to major international companies and speaking to audiences around the world on the subjects of sales, marketing and achieving greater results in any area of their business and personal lives.

Bruce King's earliest career was in the field of complimentary medicine and personal growth. He qualified as a nutritional consultant and acupuncturist and studied and taught numerous powerful, personal growth and personal development techniques. He established one of the UK's first multi-disciplinary complimentary medical centres, had his own radio programme on Radio London and wrote articles on alternative medicine and personal growth for numerous national magazines. He was also one of the first people in the UK to run seminars teaching people how to walk across a bed of burning coals.

After several successful years in the complimentary medical field, Bruce decided he needed a new challenge. He sold the medical centre and, by what he describes as "a bizarre series of coincidences", he embarked upon a career in sales.

He studied with some of the world's top sales coaches and had an extremely successful and profitable career selling and managing sales teams for some of the UK's top companies. Bruce puts a great deal of his success, and the success of those who worked with him, down to the strategies he learned and taught in his background in the personal development field.

Over the years Bruce has developed several successful and, in some cases, award winning businesses which he has subsequently sold. He has worked with sales teams to achieve a frequently extraordinary increase in sales and coached business owners to help them to create more successful and profitable enterprises.

In 1994 Bruce wrote his first book. Titled 'Psycho-Selling - Double Your Income From Sales In 8 Weeks', the book was published by the prestigious publisher BBC Books and became an international best seller. It launched Bruce's career as an international conference speaker.

Since then he has written several other best selling books including Double Your Sales, published by FT Prentice Hall, Winning Sales Referrals, published by Soderpalm Publishing, Cold Calling Made Easy, published by Crown House Publishing and others.

For more information on Bruce King, visit his website at www.bruceking.co.uk