Psychological Processes and Advertising Effects: Theory, Research, and Applications by Alwitt, Linda F.

Psychological Processes and Advertising Effects: Theory, Research, and Applications (Hardcover) (ISBN-13: 9780367498801)

Vendor: Linda F. Alwitt
Product type: Books
Format: Hardcover
$180.00
$180.00
$180.00
Subtotal: $180.00
Psychological Processes and Advertising Effects: Theory, Research, and Applications by Alwitt, Linda F.

Psychological Processes and Advertising Effects: Theory, Research, and Applications

$180.00
Psychological Processes and Advertising Effects: Theory, Research, and Applications by Alwitt, Linda F.

Psychological Processes and Advertising Effects: Theory, Research, and Applications

$180.00
Format: Hardcover
Description
Description
x

In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.



Author: Linda F. Alwitt
ISBN-10: 0367498804
ISBN-13: 9780367498801
Publisher: Routledge
Language: English
Published: 12/20/2021
Pages: 318
Format: Hardcover
Weight: 1.37lbs
Size: 9.21h x 6.14w x 0.75d

Recently Viewed Products