Psychological Processes and Advertising Effects: Theory, Research, and Applications by Alwitt, Linda F.

Psychological Processes and Advertising Effects: Theory, Research, and Applications (Paperback) (ISBN-13: 9780367498955)

Vendor: Linda F. Alwitt
Product type: Books
Format: Paperback
$45.00
$45.00
$45.00
Subtotal: $45.00
Psychological Processes and Advertising Effects: Theory, Research, and Applications by Alwitt, Linda F.

Psychological Processes and Advertising Effects: Theory, Research, and Applications

$45.00
Psychological Processes and Advertising Effects: Theory, Research, and Applications by Alwitt, Linda F.

Psychological Processes and Advertising Effects: Theory, Research, and Applications

$45.00
Format: Paperback
Description
Description
x

In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.



Author: Linda F. Alwitt
ISBN-10: 0367498952
ISBN-13: 9780367498955
Publisher: Routledge
Language: English
Published: 07/20/2023
Pages: 318
Format: Paperback
Weight: 0.98lbs
Size: 9.21h x 6.14w x 0.67d

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