Psychological Processes in Social Media: Why We Click (Paperback) (ISBN-13: 9780128113202)

Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media: Why We Click examines both the positive and negative psychological impact of social media use. The book covers a broad range of topics such as research methods, social influence and the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, friendship and romantic relationships, and much more. Emphasizing the integration of theory and application throughout, Psychological Processes in Social Media: Why We Click offers an illuminating look at the psychological implications and processes around the use of social media.

Author: Rosanna E. Guadagno
ISBN-10: 0128113200
ISBN-13: 9780128113202
Publisher: Academic Press
Language: English
Published: 12/01/2024
Pages: 300
Format: Paperback