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Bringing Psychological Research to Life Psychology and Life, 20th edition provides the perfect balance of science and accessibility so that students can understand research and its application to daily life. Richarg Gerrig combines classic and cutting-edge research studies with an engaging and student friendly writing style. When paired with the new Pearson Experiments Tool and MyPsychLab, this new edition truly brings psychological research to life. A better teaching and learning experience This program will provide a better teaching and learning experience - for you and your students. Here's how:
Note: MyPsychLab does not come automatically packaged with this text. To purchase MyPsychLab, please visit www.mypsychlab.com or you can purchase a ValuePack of the text + MyPsychLab (at no additional cost). ValuePack ISBN-10: 0205843379 / ValuePack ISBN-13: 9780205843374.
Richard J. Gerrig earned his Ph.D. in cognitive psychology at Stanford University. His academic career began at Yale University, where he was awarded the Lex Hixon Prize for teaching excellence in the social sciences. He moved to Stony Brook University in 1994, where he is currently a professor of psychology. At Stony Brook, he has been actively involved in initiatives focused on innovations in undergraduate education. His research on cognitive psychological aspects of language use has been widely published. One line of work examines the mental processes that underlie efficient communication. A second research program considers the cognitive and emotional changes readers experience when they are transported to the worlds of stories. He has served as an associate editor for the journals Psychonomic Bulletin & Review and Journal of Experimental Psychology: Learning, Memory, and Cognition. He has been named a fellow of the Society for Text & Discourse, the American Psychological Association, and the Association for Psychological Science. His book Experiencing Narrative Worlds was published by Yale University Press.
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