Public Communication Campaigns (Paperback) (ISBN-13: 9781412987707)

In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.

Author: Ronald E. Rice
ISBN-10: 1412987709
ISBN-13: 9781412987707
Publisher: Sage Publications, Inc
Language: English
Published: 03/06/2012
Pages: 392
Format: Paperback
Weight: 1.40lbs
Size: 9.10h x 7.30w x 0.90d