Public Opinion: Developments and Controversies in the Twentieth Century by Splichal, Slavko

Public Opinion: Developments and Controversies in the Twentieth Century (Paperback) (ISBN-13: 9780847691630)

Vendor: Slavko Splichal
Product type: Books
Format: Paperback
$67.00
$67.00
$67.00
Subtotal: $67.00
Public Opinion: Developments and Controversies in the Twentieth Century by Splichal, Slavko

Public Opinion: Developments and Controversies in the Twentieth Century

$67.00
Public Opinion: Developments and Controversies in the Twentieth Century by Splichal, Slavko

Public Opinion: Developments and Controversies in the Twentieth Century

$67.00
Format: Paperback
Description
Description
x
This major work surveys the historical roots, theoretical foundations, and normative claims of 20th-century conceptualizations of public opinion. It reanalyzes leading traditions, such as those of Lippmann, Dewey, and Noelle-Neumann, and reinvents some unjustly ignored ones, such as Toennies, Harrisson, and Wilson. The book critically examines popular modern research strategies such as polling and the 'spiral of silence' model and looks at the role of mass media in the formation and expression of public opinion.

Author: Slavko Splichal
ISBN-10: 0847691632
ISBN-13: 9780847691630
Publisher: Rowman & Littlefield Publishers
Language: English
Published: 08/05/1999
Pages: 384
Format: Paperback
Weight: 1.06lbs
Size: 9.00h x 5.84w x 0.87d

Review Citation(s):
Reference and Research Bk News 08/01/2000 pg. 104
By Slavko Splichal
By Slavko Splichal
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Slavko Splichal is professor of mass communications and public opinion at the University of Ljubjana and director of the European Institute for Communication and Culture.

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