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Public Relations and the Rise of AI (Paperback) (ISBN-13: 9781032671321)
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Regina Luttrell
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Books
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Description
xThis book explores the potential of Artificial Intelligence (AI) to transform public relations and offers guidance on maintaining authenticity in this new era of communication.
Author: Regina Luttrell
ISBN-10: 1032671327
ISBN-13: 9781032671321
Publisher: Routledge
Language: English
Published: 02/19/2025
Pages: 280
Format: Paperback
Weight: 0.89lbs
Size: 9.00h x 6.00w x 0.63d
By Regina Luttrell
xRegina Luttrell is a senior associate dean and associate professor of public relations at S.I. Newhouse School of Public Communications at Syracuse University, USA.
Adrienne A. Wallace is an associate professor of advertising and public relations in the School of Communications at Grand Valley State University, USA.
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