Public Relations in Practice (Paperback) (ISBN-13: 9780190912079)

Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR. This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.

Author: Kate Kurtin
ISBN-10: 0190912073
ISBN-13: 9780190912079
Publisher: Oxford University Press, USA
Language: English
Published: 01/04/2019
Pages: 144
Format: Paperback
Weight: 0.50lbs
Size: 9.10h x 6.10w x 0.40d