Public Relations Planning: A Practical Guide for Strategic Communication by Vieira Jr, Edward T.

Public Relations Planning: A Practical Guide for Strategic Communication (Hardcover) (ISBN-13: 9781032565811)

Vendor: Edward T. Vieira Jr
Product type: Books
Format: Hardcover
$290.00
$290.00
$290.00
Subtotal: $290.00
Public Relations Planning: A Practical Guide for Strategic Communication by Vieira Jr, Edward T.

Public Relations Planning: A Practical Guide for Strategic Communication

$290.00
Public Relations Planning: A Practical Guide for Strategic Communication by Vieira Jr, Edward T.

Public Relations Planning: A Practical Guide for Strategic Communication

$290.00
Format: Hardcover
Description
Description
x

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality.



Author: Edward T. Vieira Jr, Yulong Li
ISBN-10: 1032565810
ISBN-13: 9781032565811
Publisher: Routledge
Language: English
Published: 06/10/2024
Pages: 642
Format: Hardcover
Weight: 2.38lbs
Size: 9.00h x 6.00w x 1.44d
By Edward T. Vieira Jr
By Edward T. Vieira Jr
x

Edward T. Vieira, Jr. is Professor of Marketing and Statistics in the School of Management at Simmons University, U.S.A.

Yulong Li is Associate Professor of Operations Management in the School of Management at Simmons University, U.S.A.

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