Public Relations Programming and Production by Brody, E. W.

Public Relations Programming and Production (Hardcover) (ISBN-13: 9780275926779)

Vendor: E. W. Brody
Product type: Books
Format: Hardcover
$100.00
$100.00
$100.00
Subtotal: $100.00
Public Relations Programming and Production by Brody, E. W.

Public Relations Programming and Production

$100.00
Public Relations Programming and Production by Brody, E. W.

Public Relations Programming and Production

$100.00
Format: Hardcover
Description
Description
x
Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.

Author: E. W. Brody
ISBN-10: 027592677X
ISBN-13: 9780275926779
Publisher: Praeger
Language: English
Published: 03/11/1988
Pages: 338
Format: Hardcover
Weight: 1.43lbs
Size: 9.21h x 6.14w x 0.81d
By E. W. Brody
By E. W. Brody
x
E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis.

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