Public Relations Strategies and Tactics (Hardcover) (ISBN-13: 9781516572823)

Public Relations Strategies and Tactics addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations.

This anthology lays out critical theories and definitions with select readings to introduce students to concepts

Author: Kristie Byrum
ISBN-10: 1516572823
ISBN-13: 9781516572823
Publisher: Cognella Academic Publishing
Language: English
Published: 12/07/2018
Pages: 340
Format: Hardcover
Weight: 2.03lbs
Size: 10.00h x 8.00w x 0.81d