Push the Button: Interactive Television and Collaborative Journalism in Japan (Hardcover) (ISBN-13: 9781478021025)

In Push the Button, Elizabeth Rodwell follows a battle over what interactivity will mean for Japanese television, as major media conglomerates took on independent media professionals developing interactive forms from new media. Rodwell argues that at the dawn of a potentially transformative moment in television history, content conservatism has triumphed over technological innovation. Despite the ambition and idealism of Japanese TV professionals and independent journalists, corporate media worked to squelch interactive broadcast projects such as smartphone-playable television and live-streamed and open press conferences before they caught on. Instead, interactive programming in the hands of major TV networks retained the structure and qualities of most other television and maintained conventional barriers between audiences and the actual space of broadcast. Despite their lack of success, the innovators behind these experiments nonetheless sought to expand the possibilities for mass media, national identity, and open journalism.

Author: Elizabeth Rodwell
ISBN-10: 1478021020
ISBN-13: 9781478021025
Publisher: Duke University Press
Language: English
Published: 02/16/2024
Pages: 200
Format: Hardcover
Weight: 0.96lbs
Size: 9.00h x 6.00w x 0.50d