Qualitative Market Research (Hardcover) (ISBN-13: 9780761969440)

Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of best practices′ and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in practice′ such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research

Author: Hy Mariampolski, Mariampolski
ISBN-10: 0761969446
ISBN-13: 9780761969440
Publisher: Sage Publications
Language: English
Published: 09/13/2001
Pages: 328
Format: Hardcover
Weight: 1.25lbs
Size: 9.04h x 6.38w x 0.94d

Review Citation(s):
Reference and Research Bk News 02/01/2002 pg. 98