Qualitative Market Research (Paperback) (ISBN-13: 9780761969457)

Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of best practices′ and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in practice′ such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research

Author: Hy Mariampolski
ISBN-10: 0761969454
ISBN-13: 9780761969457
Publisher: Sage Publications, Inc.
Language: English
Published: 08/21/2001
Pages: 328
Format: Paperback
Weight: 1.01lbs
Size: 9.78h x 5.76w x 0.78d