Qualitative Marketing Research: Understanding Consumer Behaviour by Maison, Dominika

Qualitative Marketing Research: Understanding Consumer Behaviour (Hardcover) (ISBN-13: 9781138607743)

Vendor: Dominika Maison
Product type: Books
Format: Hardcover
$250.00
$250.00
$250.00
Subtotal: $250.00
Qualitative Marketing Research: Understanding Consumer Behaviour by Maison, Dominika

Qualitative Marketing Research: Understanding Consumer Behaviour

$250.00
Qualitative Marketing Research: Understanding Consumer Behaviour by Maison, Dominika

Qualitative Marketing Research: Understanding Consumer Behaviour

$250.00
Format: Hardcover
Description
Description
x

Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.



Author: Dominika Maison
ISBN-10: 1138607746
ISBN-13: 9781138607743
Publisher: Routledge
Language: English
Published: 10/10/2018
Pages: 246
Format: Hardcover
Weight: 1.43lbs
Size: 10.00h x 7.00w x 0.63d
By Dominika Maison
By Dominika Maison
x

Dominika Maison is owner of Maison&Partners, a market research company specializing in strategic marketing research, and Dean of the Faculty of Psychology, University of Warsaw, Poland. She was the President of The Polish Society for Opinion and Marketing Research (PTBRiO) between 2003 and 2008, and from 2012 to 2016 was a European Society for Opinion and Marketing Research (ESOMAR) representative for Poland - the largest international organization dealing with opinion and marketing research. She has also authored numerous articles and books.

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