Qualitative Marketing Research: A Cultural Approach (Hardcover) (ISBN-13: 9781412903806)

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

Author: Johanna Moisander,Anu Valtonen
ISBN-10: 1412903807
ISBN-13: 9781412903806
Publisher: Sage Publications Ltd
Language: English
Published: 05/01/2006
Pages: 240
Format: Hardcover
Weight: 1.28lbs
Size: 9.61h x 6.69w x 0.56d

Review Citation(s):
Reference and Research Bk News 08/01/2006 pg. 147
Choice 11/01/2006 pg. 527