Qualitative Research Methods for Business Students (Paperback) (ISBN-13: 9781529601725)

Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. Key features include:

Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning.

Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.

Author: Kingsley O. Omeihe, Christian Harrison
ISBN-10: 152960172X
ISBN-13: 9781529601725
Publisher: Sage Publications Ltd
Language: English
Published: 04/27/2024
Pages: 296
Format: Paperback
Weight: 1.13lbs
Size: 9.25h x 7.50w x 0.62d