Qualitative Research Methods in Public Relations and Marketing Communications by Daymon, Christine

Qualitative Research Methods in Public Relations and Marketing Communications (Hardcover) (ISBN-13: 9780415471176)

Vendor: Christine Daymon
Product type: Books
Format: Hardcover
$250.00
$250.00
$250.00
Subtotal: $250.00
Qualitative Research Methods in Public Relations and Marketing Communications by Daymon, Christine

Qualitative Research Methods in Public Relations and Marketing Communications

$250.00
Qualitative Research Methods in Public Relations and Marketing Communications by Daymon, Christine

Qualitative Research Methods in Public Relations and Marketing Communications

$250.00
Format: Hardcover
Description
Description
x

This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.



Author: Christine Daymon,Immy Holloway
ISBN-10: 0415471176
ISBN-13: 9780415471176
Publisher: Routledge
Language: English
Published: 08/24/2010
Pages: 416
Format: Hardcover
Weight: 1.67lbs
Size: 9.21h x 6.14w x 0.94d

Review Citation(s):
Reference and Research Bk News 02/01/2011 pg. 92
By Christine Daymon
By Christine Daymon
x

Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning.

Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students. She has written numerous books on qualitative research, some of which have been translated into several languages.

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