Qualitative Research Methods in Public Relations and Marketing Communications by Daymon, Christine

Qualitative Research Methods in Public Relations and Marketing Communications (Paperback) (ISBN-13: 9780415471183)

Vendor: Christine Daymon
Product type: Books
Format: Paperback
$62.95
$62.95
$62.95
Subtotal: $62.95
Qualitative Research Methods in Public Relations and Marketing Communications by Daymon, Christine

Qualitative Research Methods in Public Relations and Marketing Communications

$62.95
Qualitative Research Methods in Public Relations and Marketing Communications by Daymon, Christine

Qualitative Research Methods in Public Relations and Marketing Communications

$62.95
Format: Paperback
Description
Description
x

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

This new edition:

  • Identifies the skills and strategies needed to conduct authentic, trustworthy research

  • Highlights specific analytical techniques associated within the main research approaches

  • Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research

Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.



Author: Christine Daymon, Immy Holloway
ISBN-10: 0415471184
ISBN-13: 9780415471183
Publisher: Routledge
Language: English
Published: 08/24/2010
Pages: 416
Format: Paperback
Weight: 1.40lbs
Size: 9.10h x 6.10w x 1.00d
By Christine Daymon
By Christine Daymon
x

Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning.

Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students. She has written numerous books on qualitative research, some of which have been translated into several languages.

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