Quantitative Models in Marketing Research (Paperback) (ISBN-13: 9780521143653)

This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.

Author: Philip Hans Franses, Richard Paap
ISBN-10: 0521143659
ISBN-13: 9780521143653
Publisher: Cambridge University Press
Language: English
Published: 06/10/2010
Pages: 224
Format: Paperback
Weight: 0.80lbs
Size: 9.61h x 6.69w x 0.47d