Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches (Hardcover) (ISBN-13: 9781138182691)

Vendor: Paul Hackett
Product type: Books
Format: Hardcover
$180.00
$180.00
$180.00
Subtotal: $180.00
WR Book House

Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches

$180.00

Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches

$180.00
Format: Hardcover
Description
Description
x

This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.



Author: Paul Hackett
ISBN-10: 1138182699
ISBN-13: 9781138182691
Publisher: Routledge
Language: English
Published: 12/11/2018
Pages: 414
Format: Hardcover
Weight: 1.66lbs
Size: 9.00h x 6.00w x 1.00d
By Paul Hackett
By Paul Hackett
x

Paul M. W. Hackett's main area of research is in the theory and application of categorical

ontologies. Paul has developed the qualitative or philosophical facet theory

approach. He has almost 200 publications, including 10 books. Paul is a visiting

professor of at the Universities of Suffolk and Gloucestershire, a visiting researcher

in psychology at Cambridge University and teaches at Emerson College.

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