R U #SoLoMo Ready?: Consumers and Brands in the Digital Era by Papakonstantinidis, Stavros

R U #SoLoMo Ready?: Consumers and Brands in the Digital Era (Paperback) (ISBN-13: 9781631572562)

Vendor: Stavros Papakonstantinidis
Product type: Books
Format: Paperback
$21.99
$21.99
$21.99
Subtotal: $21.99
R U #SoLoMo Ready?: Consumers and Brands in the Digital Era by Papakonstantinidis, Stavros

R U #SoLoMo Ready?: Consumers and Brands in the Digital Era

$21.99
R U #SoLoMo Ready?: Consumers and Brands in the Digital Era by Papakonstantinidis, Stavros

R U #SoLoMo Ready?: Consumers and Brands in the Digital Era

$21.99
Format: Paperback
Description
Description
x
In today's highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers who embrace an omnichannel marketing approach. Consumers are rapidly moving between channels and platforms, which is why marketers are finding it so difficult to implement an integrated marketing strategy. Today's consumers can check into a store with the use of a geolocation service (Foursquare), redeem an offer that is available, and share their comment on that platform. Then immediately they can post an update on their Facebook timeline, referencing the retailer's page. SoLoMo consumers have three basic characteristics: SOcial media engagement, LOcal findability, and smartphone MObility. The authors conceptualize this new marketing approach, and provide examples to illustrate the case. The SoLoMo phenomenon has completely changed the way marketers need to operate their campaigns, from the way they conceive of their relationship with the customer to the way they design and operate campaigns.

Author: Stavros Papakonstantinidis, Athanasios Poulis, Prokopis Theodoridis
ISBN-10: 1631572563
ISBN-13: 9781631572562
Publisher: Business Expert Press
Language: English
Published: 01/22/2016
Pages: 180
Format: Paperback
Weight: 0.38lbs
Size: 9.00h x 6.00w x 0.25d
By Stavros Papakonstantinidis
By Stavros Papakonstantinidis
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Stavros Papakonstantinidis is an assistant professor of strategic communications and a certified professional for online training. He has been assigned to be Cedefop's delegate for EU-related research projects on the labor market as Greece's Individual Country Expert. He received his doctorate in the social sciences from the University of Leicester, his MSc in strategic communications from Ithaca College, and his BA in communication and mass media from State University of New York (SUNY) at New Paltz. He has 15 years' experience working in hospitality marketing, public relations, and organizational communication.

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