Radio, Television and Modern Life by Scannell, Paddy

Radio, Television and Modern Life (Paperback) (ISBN-13: 9780631198758)

Vendor: Paddy Scannell
Product type: Books
Format: Paperback
$57.95
$57.95
$57.95
Subtotal: $57.95
Radio, Television and Modern Life by Scannell, Paddy

Radio, Television and Modern Life

$57.95
Radio, Television and Modern Life by Scannell, Paddy

Radio, Television and Modern Life

$57.95
Format: Paperback
Description
Description
x
Written by one of the foremost and widely-respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell explores the structuring of engagement of the viewer/listener with the broadcaster by analysing the communicative intentions of the broadcaster and the understanding by the audience of those intentions. This powerful and accessible book makes an important contribution to media studies in showing students how the history of the media can be enriched by communications theory.

Author: Paddy Scannell
ISBN-10: 063119875X
ISBN-13: 9780631198758
Publisher: Wiley-Blackwell
Language: English
Published: 12/23/1996
Pages: 204
Format: Paperback
Weight: 0.72lbs
Size: 8.95h x 5.94w x 0.64d
By Paddy Scannell
By Paddy Scannell
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Paddy Scannell is one of the founding editors of the journal Media, Culture and Society. His publications include A Social History of Broadcasting, co-written by David Cardiff (Blackwell, 1991). He is a reader at the Center for Communication and Information Studies at the University of Westminster.

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