Raisin Bran and Other Cereal Wars: 30 Years of Lobbying for the Most Famous Tiger in the World (Paperback) (ISBN-13: 9781491739198)

WHAT THEY DIDN'T TEACH YOU IN BUSINESS SCHOOL - AND WHAT YOU NEED TO KNOW. Powerful corporate interests use their lobbyists to wield influence. They impact our daily lives, but who are they and how do they operate? In this tell-it-like-it-is casual narrative, the reader gets an inside look at the life of a corporate lobbyist from someone who lived it. The book takes you from fundraisers, to the halls of Congress, to the White House and on to China, South Africa and Mexico with a stop at ground zero just days after 9/11. Raisin Bran and Other Cereal Wars provides unique insights into the widely misunderstood role of corporate government relations and how it affects public policy. It is the go-to source for anyone interested in learning more about the complex and stimulating confluence of business, law, lobbying and politics.

Author: George Franklin
ISBN-10: 1491739193
ISBN-13: 9781491739198
Publisher: iUniverse
Language: English
Published: 08/12/2014
Pages: 154
Format: Paperback
Weight: 0.35lbs
Size: 8.00h x 5.00w x 0.33d