Raising Creative Teams: Practical Leadership for an Emotional Business by Frank, Kevin

Raising Creative Teams: Practical Leadership for an Emotional Business (Paperback) (ISBN-13: 9798868812453)

Vendor: Kevin Frank
Product type: Books
Format: Paperback
$44.99
$44.99
$44.99
Subtotal: $44.99
Raising Creative Teams: Practical Leadership for an Emotional Business by Frank, Kevin

Raising Creative Teams: Practical Leadership for an Emotional Business

$44.99
Raising Creative Teams: Practical Leadership for an Emotional Business by Frank, Kevin

Raising Creative Teams: Practical Leadership for an Emotional Business

$44.99
Format: Paperback
Description
Description
x

There are a lot of books out there on how to be a creative professional. And a lot of schools where you can learn to be a creative professional. But let's say you find success on your chosen path, and they put you in charge of other creative professionals. Nobody tells you what to do then.

Now they do.

This book is a step-by-step guide to leading creative teams. You'll learn what a creative leader's job is (helping your team be more successful) and what it's not (telling people what to change about their work). How to have one-to-ones. What a one-to-one is in the first place. How to build creative culture. How to hire the right people. How to give feedback in a way that teams will listen. How to sell work. How to establish your creative vision. And most importantly, how to say thank you.

What You Will Learn

  • Keep the lines of communication open in one to ones
  • Create opportunities for team members to be successful
  • Identify and nurture relationships with potential hires
  • Build a diverse team

Who This Book is For

Primarily written for burgeoning leaders in creative fields such as marketing and advertising



Author: Kevin Frank
ISBN-13: 9798868812453
Publisher: Apress
Language: English
Published: 05/21/2025
Format: Paperback
By Kevin Frank
By Kevin Frank
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Kevin Frank has been a creative for nearly 30 years, and leading creative teams for the last 15 years. Most recently, he was Executive Creative Director of LinkedIn, where his team was named Advertising Age In-House Agency of the Year and he was named to Campaign's 40 over 40 list. Prior to LinkedIn, he was a Creative Director at Apple, and held creative positions in agencies including the first copywriter at Venables, Bell + Partners. His work has been recognized by every major industry awards show including Cannes Lions, The One Show, D&AD, Communication Arts, and the Effies.

Kevin envisions a creative community where everyone understands that the key to making great creative is great creative leadership. And while Kevin has shared his approach to leading creative teams in articles, posts, podcasts, and on stage, this is his first attempt at writing a book. So please cut him some slack even if it's not quite The Brothers Karamazov. He hopes you like it and find it helpful.

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