Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century by Kitchen, Philip J.

Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century (Hardcover) (ISBN-13: 9780333926390)

Vendor: Philip J. Kitchen
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century by Kitchen, Philip J.

Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

$54.99
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century by Kitchen, Philip J.

Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

$54.99
Format: Hardcover
Description
Description
x
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

Author: Philip J. Kitchen, Don E. Schultz
ISBN-10: 0333926390
ISBN-13: 9780333926390
Publisher: Palgrave MacMillan
Language: English
Published: 09/04/2001
Pages: 410
Format: Hardcover
Weight: 1.69lbs
Size: 9.46h x 6.42w x 1.09d
By Philip J. Kitchen
By Philip J. Kitchen
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PROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The Netherlands JIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USA ANDERS GRONSTEDT Sweden TOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995 JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speaker MARYLIN ROBERTS, University of Florida, US SHEKAR SWAMY President R.K. Swamy/BBDO, India DR. RICHARD VAREY Salford University, United Kingdom. PROFESSOR TED ZORN, Chair of Management Communication, Waikato University, New Zealand

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