Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research (Paperback) (ISBN-13: 9780128219362)

Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality.

This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra.

Author: Julien Delarue
ISBN-10: 012821936X
ISBN-13: 9780128219362
Publisher: Woodhead Publishing
Language: English
Published: 12/07/2022
Pages: 612
Format: Paperback
Weight: 2.16lbs
Size: 8.98h x 5.91w x 1.18d