Rationality for Mortals: How People Cope with Uncertainty (Hardcover) (ISBN-13: 9780195328981)

Gerd Gigerenzer's influential work examines the rationality of individuals not from the perspective of logic or probability, but from the point of view of adaptation to the real world of human behavior and interaction with the environment. Seen from this perspective, human behavior is more rational than it might otherwise appear. This work is extremely influential and has spawned an entire research program.

This volume (which follows on a previous collection, Adaptive Thinking, also published by OUP) collects his most recent articles, looking at how people use "fast and frugal heuristics" to calculate probability and risk and make decisions. It includes a newly writen, substantial introduction, and the articles have been revised and updated where appropriate. This volume should appeal, like the earlier volumes, to a broad mixture of cognitive psychologists, philosophers, economists, and others who study decision making.

Author: Gerd Gigerenzer
ISBN-10: 0195328981
ISBN-13: 9780195328981
Publisher: Oxford University Press, USA
Language: English
Published: 05/02/2008
Pages: 256
Format: Hardcover
Weight: 1.21lbs
Size: 9.00h x 6.00w x 0.75d

Review Citation(s):
Choice 03/01/2009