Reading Images: The Grammar of Visual Design by Kress, Gunther

Reading Images: The Grammar of Visual Design (Hardcover) (ISBN-13: 9780415672566)

Vendor: Gunther Kress
Product type: Books
Format: Hardcover
$200.00
$200.00
$200.00
Subtotal: $200.00
Reading Images: The Grammar of Visual Design by Kress, Gunther

Reading Images: The Grammar of Visual Design

$200.00
Reading Images: The Grammar of Visual Design by Kress, Gunther

Reading Images: The Grammar of Visual Design

$200.00
Format: Hardcover
Description
Description
x

This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning.

Features of this fully updated third edition include:

  • new material on diagrams and data visualization

  • a new approach to the theory of 'modality'

  • a discussion of how images and their uses have changed since the first edition

  • examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games

  • ideas on the future of visual communication.

Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.



Author: Gunther Kress,Theo Van Leeuwen
ISBN-10: 0415672562
ISBN-13: 9780415672566
Publisher: Routledge
Language: English
Published: 09/01/2015
Pages: 310
Format: Hardcover
Weight: 1.53lbs
Size: 9.61h x 6.69w x 0.75d
By Gunther Kress
By Gunther Kress
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Gunther Kress was Professor of English and Head of the School of Culture, Language and Communication at the UCL Institute of Education, UK. His many ground-breaking publications include Language as Ideology (with Bob Hodge); Social Semiotics (with Bob Hodge); Early Spelling; Learning to Write; Multimodality: A Social Semiotic Approach to Contemporary Communication and Multimodality, Learning and Communication (with Jeff Bezemer).

Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include Multimodal Discourse: The Modes and Media of Contemporary Communication (with Gunther Kress); Speech, Music, Sound; Introducing Social Semiotics and Discourse and Practice: New Tools for Critical Discourse Analysis.

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