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Reading the Popular (Paperback) (ISBN-13: 9780415596510)
Vendor:
John Fiske
Product type:
Books
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Description
xDesigned as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered.
Author: John Fiske
ISBN-10: 0415596513
ISBN-13: 9780415596510
Publisher: Routledge
Language: English
Published: 09/30/2010
Pages: 256
Format: Paperback
Weight: 0.70lbs
Size: 8.40h x 5.40w x 0.90d
By John Fiske
xJohn Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
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