Recasting the Disney Princess in an Era of New Media and Social Movements (Paperback) (ISBN-13: 9781793604033)

In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around "woke," empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company's branding initiatives, programming, and films. The contributors in this collection study the company's most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.

Author: Shearon Roberts
ISBN-10: 1793604037
ISBN-13: 9781793604033
Publisher: Lexington Books
Language: English
Published: 03/08/2022
Pages: 386
Format: Paperback
Weight: 1.18lbs
Size: 9.00h x 6.00w x 0.82d