Recession Storming: Thriving In Downturns Through Superior Marketing, Pricing And Product Strategies by Hart, Rupert M.

Recession Storming: Thriving In Downturns Through Superior Marketing, Pricing And Product Strategies (Paperback) (ISBN-13: 9781434849533)

Vendor: Rupert M. Hart
Product type: Books
Format: Paperback
$9.95
$9.95
$9.95
Subtotal: $9.95
Recession Storming: Thriving In Downturns Through Superior Marketing, Pricing And Product Strategies by Hart, Rupert M.

Recession Storming: Thriving In Downturns Through Superior Marketing, Pricing And Product Strategies

$9.95
Recession Storming: Thriving In Downturns Through Superior Marketing, Pricing And Product Strategies by Hart, Rupert M.

Recession Storming: Thriving In Downturns Through Superior Marketing, Pricing And Product Strategies

$9.95
Format: Paperback
Description
Description
x
The #1 book on Marketing in a Recession on Amazon. com for over 3 years. With examples you can learn from, from over twenty years worth of recessions. So you've cut costs, now what? You just can't cut your way to greatness and "Recession Storming" will get you out into action with new strategies to squeeze more revenue from your customers, increase margin by resisting price pressure, change the game with recession-specific product-offerings, and expand into new markets. There are over 100 marketing strategies from 80 companies from 5 recessions and 40 industry downturns.5 star-rated by reviewers like you: "This book really amazed me for how practical its advice is." "Very practical ...Neat stuff, timely advice." Invaluable for business owners, marketing teams, investors and consultants. Just one idea will repay the price of the book many times over. Also available in extended version (with chapters on costs and acquisitions) as The "Recession Storming" Handbook of Recession & Recovery Strategy (qv). Reach the author at Rupert@RecessionStorming.com

Author: Rupert M. Hart
ISBN-10: 1434849538
ISBN-13: 9781434849533
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 03/03/2008
Pages: 252
Format: Paperback
Weight: 0.82lbs
Size: 9.00h x 6.00w x 0.57d
By Rupert M. Hart
By Rupert M. Hart
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Rupert Hart has has over 2 decades of experience in advising companies on recession strategy, covering marketing, product development and financing. As an operating manager and marketing executive, he headed up product marketing for a subsidiary of Mazda Corporation, was active in management at E*Trade, and in venture-funded startups. He has consulted to Jaguar Cars, IDEO Product Design and Finnish giant Outokumpu Copper among others. Additionally he was a consultant at Bain & Co. He has appeared on BBC's Business Breakfast and in the International Herald Tribune. He holds an MBA from INSEAD, Europe's leading business school. This is his fourth business book. He lives in Northern California.

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