Redwood Summer: How Mendocino Went to Pot (Paperback) (ISBN-13: 9798888193709)

A tumultuous chronicle of Mendocino County's industrial rise and fall, this narrative explores the human and economic costs of squandered natural resources and the clash of cultures that transformed the redwood coast forever. Key points:

• A Dramatic Industrial Saga: The narrative chronicles the meteoric rise and subsequent collapse of the forest and fishing industries in Mendocino County during the latter half of the 20th century, offering a cautionary tale of how rapid resource depletion transformed a booming economy into one reliant solely on tourism.
• The Clash of Cultures: It provides a unique lens into the "Redwood Summer" era, exploring the intense friction between traditional blue-collar industrial values and the emerging counterculture and environmental movements that reshaped the American social landscape.
• A Firsthand Historical Account: Written from the perspective of an industry insider and conservationist, the book offers a bespoke analysis of the "what, why, and how" behind major corporate shifts-including the legacies of titans like Georgia-Pacific and Union Lumber Company-and the human cost of their strategic failures.
• Environmental and Economic Crossroads: The book serves as an intellectually curious study on the differences between "conservation" (wise use) and "preservation" (restricted use), illustrating how these competing philosophies impacted the sustainability of the redwood coast.

Redwood Summer: How Mendocino Went to Pot is a gripping historical narrative that chronicles the meteoric rise and eventual collapse of the industrial empires that once defined California's rugged north coast. Written from the unique perspective of Dennis Tavares-a seasoned industry insider and dedicated conservationist-the book provides a front-row seat to the transformation of Mendocino County during the latter half of the 20th century.

The story traces the "golden age" of the 1950s, when over forty sawmills dotted the landscape and a massive "mosquito fleet" of fishing boats harvested the bounty of the Pacific. Tavares meticulously details the strategic shifts and "damned if you do, damned if you don't" decisions of corporate titans like Georgia-Pacific and Union Lumber Company, illustrating how rapid resource depletion and fatal strategic errors led to an industrial collapse by the year 2000.

Beyond economics, the book captures the profound "Clash of Cultures" that reshaped the region. It explores the friction between traditional blue-collar values and the surging counterculture movement, personified by the "flower children" and the intense environmental activism of the "Redwood Summer" era.

Redwood Summer is more than a history; it is an intellectually curious post-mortem on the human and economic costs of squandered resources. Tavares offers a bespoke analysis of why some enterprises thrived while others went "to pot," ultimately leaving behind a legacy that shifted from a production-based powerhouse to a world reliant on the tourism of its natural beauty. This is an essential read for anyone seeking to understand the "what, why, and how" of the American West's evolving social and environmental landscape.