Reel Marketing: The Art of Building a Casino Brand (Paperback) (ISBN-13: 9798668591466)

Competition for casino customers is more competitive than ever as marketers look to solidify a customer base for the future. Branding is playing a pivotal role as casino operators - large and small - attempt to differentiate themselves not only from industry competition but from new entertainment options. Julia Carcamo shares decades of executive-level operational experience with some of the world's top casino companies. With her easy to understand Jules Rules, you will change your view of marketing and prepare yourself to build an identity that will resonate with employees, customers, and stakeholders and produce real ROI. Are you ready for the challenge?

Author: Julia Carcamo
ISBN-10: 8668591460
ISBN-13: 9798668591466
Publisher: Independently Published
Language: English
Published: 08/14/2020
Pages: 144
Format: Paperback
Weight: 0.36lbs
Size: 8.00h x 5.00w x 0.34d