Reinventing the Latino Television Viewer: Language, Ideology, and Practice (Paperback) (ISBN-13: 9781498506656)

This book examines language ideologies and market exploitation in the television industry. Television networks owned by large media conglomerates are trying to reach U.S. Latino viewers with English-language programming. As these networks enter Hispanic television, they redefine the Latino audience to closely resemble the mainstream population.

Author: Christopher Chávez
ISBN-10: 1498506658
ISBN-13: 9781498506656
Publisher: Lexington Books
Language: English
Published: 07/24/2017
Pages: 182
Format: Paperback
Weight: 0.30lbs
Size: 9.00h x 5.90w x 0.60d