Reinvention: The Story of Maury Perry, United Airlines and "Perry's Brain" (Paperback) (ISBN-13: 9798313879901)

REINVENTION - The Story of Maury Perry and United Airlines "PERRY'S BRAIN" by Maurice L. Perry and Michael C. Perry. "PERRY'S BRAIN" not only reinvented the airline industry four different times, it revitalized the entire travel and hospitality industry as well, as many airlines in the world came onboard. From trains, shipping and cruise lines, to hotels, motels, car rentals and a myriad of other corporations, this first computer system arrived like a bolt of lightning in a fast-changing world, and made those changes easier and more effective - and profitable. The computer age had begun. Maury Perry, called "brilliant," a "genius," was the leader of this 'movement' to mechanize inefficient systems. He also became the guru of all things reservation and ticketing-wise, as everyone sought his expertise for their own companies. United Airlines, who had seen the potential in this bright South Dakota hotel assistant manager, had hired him, then stepping out of the way as he revolutionized UAL in successive and beneficial ways; United happily loaning, temporarily, their golden boy to interested companies. Out of this foresight of a group of men building a new industry and the insight of one individual enticed into that industry, the global industries of transportation and hospitality were enhanced, and we are the beneficiaries of that REINVENTION. A Leicester Bay Book Publication.