Relationship Management In Hospitality &Tourism: A Professional Approach of RM for Hospitality and Tourism Professionals by Kumar, Chiranjib

Relationship Management In Hospitality &Tourism: A Professional Approach of RM for Hospitality and Tourism Professionals (Paperback) (ISBN-13: 9781533381361)

Vendor: Chiranjib Kumar
Product type: Books
Format: Paperback
$12.75
$12.75
$12.75
Subtotal: $12.75
Relationship Management In Hospitality &Tourism: A Professional Approach of RM for Hospitality and Tourism Professionals by Kumar, Chiranjib

Relationship Management In Hospitality &Tourism: A Professional Approach of RM for Hospitality and Tourism Professionals

$12.75
Relationship Management In Hospitality &Tourism: A Professional Approach of RM for Hospitality and Tourism Professionals by Kumar, Chiranjib

Relationship Management In Hospitality &Tourism: A Professional Approach of RM for Hospitality and Tourism Professionals

$12.75
Format: Paperback
Description
Description
x
The book is based on extensive research on relationship management in Hospitality and Tourism services. It is prepared to meet with challenging scenario of tourism and hospitality businesses. It covers almost all important dimensions of RM and CRM. It provides an opportunity to become true CRM professionals. The book contains a simplicity in diversity and touches almost all the important issues and points which is required to understand the concept of Relationship Management and CRM and further leads to advance stage that is policy formulation, model designing, RM Certification and strategies for building ever lasting relationship. It includes various case studies and perceptions of eminent authors. It highlights the importance of various forms of CRM. At last it suggests a unique model "LCU (Life Cycle Umbrella)" to the world.

Author: Chiranjib Kumar
ISBN-10: 1533381364
ISBN-13: 9781533381361
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 05/22/2016
Pages: 162
Format: Paperback
Weight: 0.50lbs
Size: 9.00h x 6.00w x 0.35d
By Chiranjib Kumar
By Chiranjib Kumar
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Dr. Chiranjib Kumar (PhD, MPhil, MTM, BTS, FOM, PIDT in Tourism & Hospitality), is a noted academician, trainers and dynamic researcher in tourism and hospitality domain. He has extensive experience of tourism and hospitality industry. His books on Ecotourism Planning Development & Marketing; Tour Guiding; Ecotourism Principles Economics and Project Designing, are some of the best book on tourism. At presents he is associated as professor with Gambella University, Ethiopia (Africa) a Govt. University under Ministry of Education. He has published a large number of qualitative research papers, articles, case studies and reviews on tourism and hospitality subjects. He has also presented a large number of research papers in international and national conferences. He believes in implementable research, holistic education, effective tourism modeling and entrepreneurship development.

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