Relationship Marketing: Successful Strategies for the Age of the Customer by McKenna, Regis

Relationship Marketing: Successful Strategies for the Age of the Customer (Paperback) (ISBN-13: 9780201622409)

Vendor: Regis McKenna
Product type: Books
Format: Paperback
$19.99
$19.99
$19.99
Subtotal: $19.99
Relationship Marketing: Successful Strategies for the Age of the Customer by McKenna, Regis

Relationship Marketing: Successful Strategies for the Age of the Customer

$19.99
Relationship Marketing: Successful Strategies for the Age of the Customer by McKenna, Regis

Relationship Marketing: Successful Strategies for the Age of the Customer

$19.99
Format: Paperback
Description
Description
x
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.

Author: Regis McKenna
ISBN-10: 0201622408
ISBN-13: 9780201622409
Publisher: Basic Books
Language: English
Published: 05/21/1993
Pages: 256
Format: Paperback
Weight: 0.80lbs
Size: 9.30h x 6.22w x 0.57d
By Regis McKenna
By Regis McKenna
x
Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.

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