Research in Consumer Behavior (Hardcover) (ISBN-13: 9780762313044)

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

Author: Russell W. Belk
ISBN-10: 0762313048
ISBN-13: 9780762313044
Publisher: Jai Press Inc.
Language: English
Published: 07/11/2006
Pages: 286
Format: Hardcover
Weight: 1.19lbs
Size: 9.34h x 6.08w x 1.00d