Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations by Eisend, Martin

Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations (Hardcover) (ISBN-13: 9783030107932)

Vendor: Martin Eisend
Product type: Books
Format: Hardcover
$159.99
$159.99
$159.99
Subtotal: $159.99
Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations by Eisend, Martin

Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

$159.99
Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations by Eisend, Martin

Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

$159.99
Format: Hardcover
Description
Description
x
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.



Author: Martin Eisend, Alfred Kuss
ISBN-10: 3030107930
ISBN-13: 9783030107932
Publisher: Springer
Language: English
Published: 03/15/2019
Pages: 238
Format: Hardcover
Weight: 1.16lbs
Size: 9.21h x 6.14w x 0.63d
By Martin Eisend
By Martin Eisend
x
Martin Eisend is Professor of Marketing at the European University Viadrina in Frankfurt/Oder, Germany.

Alfred Kuss is Professor (emeritus) of Marketing at the Marketing Department of the Free University Berlin, Germany.

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