Reshaping Marketing Science in Wholesaling and Retailing (Paperback) (ISBN-13: 9798369361467)

As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.

Author: Theodore K. Tarnanidis
ISBN-13: 9798369361467
Publisher: IGI Global
Language: English
Published: 08/21/2024
Pages: 468
Format: Paperback
Weight: 1.77lbs
Size: 10.00h x 7.00w x 0.94d