Resistance and Persuasion (Paperback) (ISBN-13: 9780805844870)

This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.

Author: Eric S. Knowles
ISBN-10: 0805844872
ISBN-13: 9780805844870
Publisher: Psychology Press
Language: English
Published: 12/01/2003
Pages: 350
Format: Paperback
Weight: 1.07lbs
Size: 8.96h x 6.34w x 0.77d