Before you leave...
Take 20% off your first order
20% off
Enter the code below at checkout to get 20% off your first order
Discover summer reading lists for all ages & interests!
Find Your Next Read
This book analyzes the fundamental, yet greatly underestimated, human proclivity to be resistant to changing beliefs.
Joseph R. Lao earned his Ph.D. in the field of cognitive development from Teachers College, Columbia University. As an Adjunct Associate Professor of Psychology and Education at Teachers College, and a full-time Senior Lecturer at Hunter College, in the City University of New York, and elsewhere, Dr. Lao has taught undergraduate and graduate courses in Experimental Psychology, Human Development, Learning, and Cognitive Development for more than 20 years.
Jason Young earned his Ph.D. in social psychology from the University of Minnesota. As a full-time Associate Professor at Hunter College, in the City University of New York, and elsewhere, Professor Young has taught undergraduate and graduate courses in social psychology over the past 30 years, including Introduction to Social Psychology, Research Methods in Social Psychology, the Psychology of Prediction, and The Psychology of Attitudes and Persuasion.
Thanks for subscribing!
This email has been registered!
Take 20% off your first order
Enter the code below at checkout to get 20% off your first order