Retail Internationalization in China: Expansion of Foreign Retailers by Siebers, L. Qixun

Retail Internationalization in China: Expansion of Foreign Retailers (Paperback) (ISBN-13: 9781349332816)

Vendor: L. Qixun Siebers
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Retail Internationalization in China: Expansion of Foreign Retailers by Siebers, L. Qixun

Retail Internationalization in China: Expansion of Foreign Retailers

$54.99
Retail Internationalization in China: Expansion of Foreign Retailers by Siebers, L. Qixun

Retail Internationalization in China: Expansion of Foreign Retailers

$54.99
Format: Paperback
Description
Description
x
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

Author: L. Qixun Siebers
ISBN-10: 134933281X
ISBN-13: 9781349332816
Publisher: Palgrave MacMillan
Language: English
Published: 07/19/2011
Pages: 208
Format: Paperback
Weight: 0.72lbs
Size: 9.21h x 6.14w x 0.48d
By L. Qixun Siebers
By L. Qixun Siebers
x
LISA QIXUN SIEBERS is a senior lecturer in International Business at Birmingham City University, UK. She started her academic career at the University of Brighton, UK, where she gained a PhD in Business. Dr. Siebers holds an MBA from Leeds University Business School, UK and a BA in Economics completed in China. Her commercial experience is in marketing and sales in China.

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