Retail Shock Therapy: A Prescription For What Ails Your Online Sales (Paperback) (ISBN-13: 9780692679760)

Do you need more sales through your online store? Retail Shock Therapy is packed with the latest insights into how you can win customers online. It provides a roadmap for you to objectively analyze your online business products and services and shows you the best way to jump-start your sales. No matter what you sell online, this practical book offers you:

• A crash course in how to dramatically increase your online sales.
• The three most effective ways to "provoke" your prospects into buying.
• Simple advertising techniques that can open up a whole new audience for your products and services.
• Tips for how to keep reminding buyers that you're there until they're ready to open their wallets again.
• Sample headlines and slogans for websites, landing pages, emails and ads.