Retail The Second-Oldest Profession: 7 Timeless Principles to WIN in Retail Today (Paperback) (ISBN-13: 9780578442587)

If you are struggling ... If you feel as if you and your team are working hard but you are not getting the results you want, you will find hundreds of specific things you can do today to WIN in retail. Throughout the book, look for WIN Today to find those immediate actions you can take to improve your business and win over customers. WIN Today elements act like a retail coach urging you to take steps to improve your retail business.

This book helps every retailer and small business owner focus on what really matters.

This book is for you if you:

• Own your own retail business- and wear many hats
• Manage a team that is always busy - but is not achieving the results you want
• Aspire to a career in retail and want to understand how it all fits together
• Need help developing inexperienced managers and new hires to succeed quickly
• Feel overwhelmed with multiple priorities in your retail operation
• Are a vendor who wants to be a better partner to your retail customers.

"It is what has been needed in the retail world: A real world guide based on real experience "

As retail technology spending skyrockets, customer satisfaction with retailers declines. ...Maybe the reason is that the real magic of retail doesn't come from a software program.

Flora Delaney, retail expert and consultant with experience across the globe helping retailers fix their operations, says retail success comes from just 7 Timeless Principles.

"I'm tired of people telling us retail is dead - it is as much a part of our world and culture as ever. When retailersfocus on the 7 Timeless Principles it is a WIN for eveyone - includding their shoppers and their bottom line."

At the insistence of past clients, Flora has documented what the best retailers know and how everyday retail employees, department heads and store managers can make their store more profitable as well as a more fun place to work and shop.

Like Good to Great and The One Minute Manager, store leaders across every channel are sure to turn to this essential book again and again to answer questions and solve problems. Flora's optimism, easy-to-understand approach and humor energizes senior managers, business owners and casual staff members to make changes to improve their store.

About the Author: Flora Delaney is a former retail merchandising executive with over 25 year of experience working for brands as large as Best Buy (US) and Ahold (Europe) and as small as single-store boutiques. As a consultant, she travels the world to help retailers re-discover what makes them successful. She works with store leaders to reinvent their customer experience and create loyal customers and profitability. Her clients include Target, Whole Foods, PetSmart, The Good Guys (Australia), A.S. Watsons (Hong Kong + UK), Family Dollar, Dell, Petco, Sears, and many small chains and nice shops. She is a sought-after speaker at trade events and retail meetings.