Retail Therapy: Making Strategic Relationships Work by Jones, R.

Retail Therapy: Making Strategic Relationships Work (Paperback) (ISBN-13: 9781349507863)

Vendor: R. Jones
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Retail Therapy: Making Strategic Relationships Work by Jones, R.

Retail Therapy: Making Strategic Relationships Work

$54.99
Retail Therapy: Making Strategic Relationships Work by Jones, R.

Retail Therapy: Making Strategic Relationships Work

$54.99
Format: Paperback
Description
Description
x
Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach. Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you've been waiting for. It's infectiously readable, relentlessly illuminating and irreverently funny - it's also the key to successful retail.

Author: R. Jones
ISBN-10: 1349507865
ISBN-13: 9781349507863
Publisher: Palgrave MacMillan
Language: English
Published: 01/01/2003
Pages: 200
Format: Paperback
Weight: 0.67lbs
Size: 9.21h x 6.14w x 0.45d
By R. Jones
By R. Jones
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ROB JONES is a Director of Retail Influence Limited and a writer and consultant who has undertaken key assignments in the retailing sector. Rob started his career eliminating communications problems and thinking up performance tweaks for early global networks. These days it's big business retailing that gets the repair and tune-up treatment. Claiming he was pursuing an MBA, Rob has taken time out to acquire degrees in physics and molecular biology.

DAN MURPHY is a founding Director of Retail Influence Limited. His career spans more than 20 years working with some of the UK's most successful retailers. Since 1997 he has worked as a consultant to the Boards of some of Europe's largest multiple retailers, helping to improve areas such as supply chain management and organisational structures. Most recently he has worked closely with two of Europe's largest LBO retail acquisitions, helping to deliver large scale turnaround programs.

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