Retailer's Edge by Sanders, Bruce D.

Retailer's Edge (Paperback) (ISBN-13: 9781449941413)

Vendor: Bruce D. Sanders
Product type: Books
Format: Paperback
$19.99
$19.99
$19.99
Subtotal: $19.99
Retailer's Edge by Sanders, Bruce D.

Retailer's Edge

$19.99
Retailer's Edge by Sanders, Bruce D.

Retailer's Edge

$19.99
Format: Paperback
Description
Description
x
To thrive as a retailer in challenging times, you'll need to have a special edge beyond the basics. Retailer's Edge gives you an abundance of tested tactics that come from what researchers are discovering about setting prices, increasing the total size of the customer's purchase, building store advocacy, switching brand preferences, and more. Busy retailing professionals are too often restricted by old habits, superstitions, and hand-me-downs. In a fast-moving narrative using real-world examples from a range of retailing settings and companies, consumer psychologist Bruce D. Sanders shows readers how to break out of the boundaries.

Author: Bruce D. Sanders
ISBN-10: 1449941419
ISBN-13: 9781449941413
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 03/17/2010
Pages: 170
Format: Paperback
Weight: 0.52lbs
Size: 9.02h x 5.98w x 0.36d
By Bruce D. Sanders
By Bruce D. Sanders
x
Bruce D. Sanders is a consumer and organizational psychologist with a special interest in how retailers and other providers of products and services can make and save more money. The key is putting to use what we've discovered about the ways in which our customers, clients, and prospects find value in what we offer.

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